Location: Stockholm, Sweden.
Speakers: Prof. Alyson Meister, IMD Business School; Amy Sawbridge, Curious Strawberry; Fredrik Schuller, BTS.
Overview: This is an opportunity for participants to be challenged in their thinking around the role of HR, to share experiences with colleagues and to identify practical steps they can take to increase business impact in their organisation through the translation of strategy, purpose and brand into capability and effective culture.
The event will be structured around three key themes:
- HR’s role in creating and executing strategy and purpose. We will argue that HR’s role is not just to operate people processes, but to lead an internal process that translates organisation strategy and purpose into the capabilities and culture required for successful execution.
- Bringing organisational purpose to life. A clear sense of organisational purpose guides the actions of leaders and enables employees to relate their personal goals, values and sense of purpose to the organisation’s mission. To be authentic, the organisation’s external purpose should be reflected in its internal culture and representative of the actual experience of employees. We will discuss how to do this, and how traditional models of careers in companies are being challenged by individuals’ need for purpose.
- Aligning employee experience and employer brand. Consistency between espoused brand values, employee experience, organisational culture and environment is essential but hard to achieve in reality, particularly when trying to identify a red thread across multiple units or brands. We will examine how to achieve consistency, the impact of employees on the employer brand, and how to measure and evaluate the employer brand.
CRF is a membership network with the purpose to enhance the knowledge, capabilities and effectiveness of the HR function in order to drive superior organisational performance. This event is part of the annual programme of events. If you would like to hear more information on CRF, membership, or would be interested to attend this event as a guest, please email email@example.com.